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I am not affiliated with either company. I conducting this survey as part of an MBA class project. I would really appreciate your participation in this poll.

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Thursday, October 15, 2009

Some Insightful Feedback from Pollsters

A respondent from Milwaukee wrote:

I do not shop at Wal-Mart because of what I see as their exploitative corporate and labor practices, so I would not buy anything from Wal-Mart or Sam's Club.

I would shop at Best Buy, but I actually find their customer service to be pretty horrible. I do not shop at Wal-Mart because of what I see as their exploitative corporate and labor practices, so I would not buy anything from Wal-Mart or Sam's Club.

I would shop at Best Buy, but I actually find their customer service to be pretty horrible.

However, if you want me to answer the more general question (i.e. am I willing to pay a premium for good customer service), the answer is YES, I am definitely always willing to pay a little extra for excellent customer service.

However, in my experience, Best Buy is NOT a model of good customer service.

Some companies at which I shop, even though they cost a little more, because of their superb customer service are:

(1) Apple
(2) Amica Insurance
(3) Zingerman's mail order.

These are three examples that come to mind of companies with exemplary customer service--they cost more, but I think they are worth it specifically because of their customer service.

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A Male respondent who preferred the "expertise of blue shirts" over any other Best Buy feature wrote:

If I am buying a gadget, I probably have already been online, reading reviews, finding the best price and probably then ordering from Amazon.

Given the choice, I would not buy electronics or any other 'big ticket' item from Walmart, just every day commodity products.

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Another respondent from NW VA wrote:

"I do not and will not shop at Wal Mart due to their business ethics".

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